Module 1: Advanced Campaign Strategy

Subtopics:

• Funnel-based campaign structure

• Cold, warm & hot audience strategy

• Scaling mindset

Module 2: Advanced Audience Targeting

Subtopics:

• Broad targeting strategy

• Stacked interests

• Lookalike scaling (1%–10%)

Module 3: Advanced Creative Strategy

Subtopics:

• Creative angles & hooks

• UGC-style ads

• Creative fatigue management

Module 4: Advanced Copywriting for Ads

Subtopics:

• Hook–problem–solution framework

• Long copy vs short copy

• CTA psychology

Module 5: Advanced Budget & Scaling

Subtopics:

• Vertical vs horizontal scaling

• Budget scaling rules

• Kill & scale framework

Module 6: Advanced Pixel & Conversion API

Subtopics:

• Pixel + CAPI setup

• Event prioritization

• Data optimization

Module 7: Advanced Testing Framework

Subtopics:

• A/B testing strategy

• Creative testing systems

• Audience testing systems

Module 8: Retargeting & Remarketing

Subtopics:

• Website retargeting

• Video & engagement retargeting

• Funnel-based retargeting

Module 9: Performance Analysis & Optimization

Subtopics:

• ROAS-based decisions

• Breakdown analysis

• Learning phase optimization

Module 10: Scaling Winning Campaigns

Subtopics:

• Scaling without resetting learning

• Duplication strategies

• Long-term scaling systems

Module 11: Ad Account Safety & Stability

Subtopics:

• Avoiding ad account bans

• Policy-safe creatives

• Backup systems

Module 12: Automation & Rules

Subtopics:

• Automated rules

• Budget & performance automation

• Reporting automation

Module 13: Advanced Funnel & Offer Strategy

Subtopics:

• Offer positioning

• Upsells & downsells

• Funnel optimization

Module 14: Agency & Client Handling

Subtopics:

• Client onboarding

• Reporting systems

• Retainer pricing