Module 1: E-Commerce Basics

Subtopics:

• What is e-commerce

• Business models overview

• How online stores make money

Module 2: E-Commerce Business Models

Subtopics:

• Dropshipping

• Private label

• Print on demand

• Digital products

Module 3: Product & Niche Research

Subtopics:

• Winning product criteria

• Market demand analysis

• Competitor research

Module 4: Store Setup Basics

Subtopics:

• Shopify / website setup

• Theme & layout basics

• Essential pages

Module 5: Product Page Optimization

Subtopics:

• Product titles & descriptions

• Images & videos

• Trust badges & reviews

Module 6: Pricing & Profit Strategy

Subtopics:

• Cost calculation

• Pricing psychology

• Profit margin planning

Module 7: Payment & Checkout Setup

Subtopics:

• Payment gateways

• Checkout optimization

• COD vs prepaid

Module 8: Traffic Sources (ALL)

Subtopics:

• Meta Ads

• Google Ads

• Organic social media

• Influencer traffic

Module 9: Conversion Rate Optimization

Subtopics:

• Website UX basics

• Cart recovery

• Upsells & cross-sells

Module 10: Order Fulfillment & Logistics

Subtopics:

• Supplier management

• Shipping methods

• Order tracking

Module 11: Customer Support & Retention

Subtopics:

• Customer communication

• Refunds & returns

• Repeat customers

Module 12: Automation & Scaling

Subtopics:

• Order automation

• Inventory tools

• Scaling systems

Module 13: Analytics & Optimization

Subtopics:

• Sales tracking

• ROAS & profit analysis

• Data-based decisions

Module 14: Brand Building & Long-Term Growth

Subtopics:

• Brand positioning

• Private labeling

• Sustainable growth