Module 1: Introduction to Facebook Marketing and AI

• Overview of Facebook and Meta platforms

• Role of AI in Facebook marketing

• Organic vs paid strategies

Module 2: Facebook Page and Business Setup

• Creating and optimizing Facebook Pages

• Meta Business Manager setup

• Ad account and asset configuration

Module 3: Content Strategy with AI

• Content types that work on Facebook

• AI for content ideas and captions

• AI for images, creatives, and posts

• Posting strategy and consistency

Module 4: Audience Building and Targeting

• Understanding Facebook audiences

• Custom and lookalike audiences

• AI-assisted audience research

• Interest and behavior targeting

Module 5: Facebook Ads Basics with AI

• Facebook Ads structure (Campaign, Ad Set, Ad)

• Ad objectives and funnel basics

• AI for ad copy and creative ideas

• Budget and bidding basics

Module 6: Advanced Facebook Ads Strategy

• Scaling ads with AI insights

• Creative testing and optimization

• Retargeting and remarketing

• AI-driven performance analysis

Module 7: Lead Generation and Sales Funnels

• Lead ads and form setup

• AI for lead qualification

• Simple funnel creation

• WhatsApp and Messenger integration

Module 8: Analytics, Tracking, and Optimization

• Understanding Meta Ads Manager reports

• Pixel and conversion basics

• AI for performance insights

• Improving CTR, CPL, and ROAS

Module 9: Automation and Productivity with AI

• Automating replies and lead handling

• AI chatbots overview

• Workflow automation for Facebook marketing

Module 10: Freelancing, Clients, and Scaling

• Offering Facebook marketing services

• Pricing and client handling basics

• Building a service or agency model

• Roadmap for advanced growth