Module 1: Google Ads Basics

Subtopics:

• What is Google Ads

• How Google Ads work

• Google Ads account structure

Module 2: Google Ads Account Setup

Subtopics:

• Account & billing setup

• Conversion goals

• Basic settings

Module 3: Campaign Types Overview

Subtopics:

• Search Ads

• Display Ads

• Video (YouTube) Ads

• Shopping Ads

Module 4: Keyword Research

Subtopics:

• Keyword types

• Search intent

• Keyword research tools

Module 5: Search Ads Creation

Subtopics:

• Ad headlines & descriptions

• Responsive search ads

• Extensions basics

Module 6: Audience Targeting

Subtopics:

• Demographics

• In-market & custom audiences

• Remarketing basics

Module 7: Budget & Bidding Strategy

Subtopics:

• Daily budget setup

• Bidding types

• CPC basics

Module 8: Conversion Tracking

Subtopics:

• Google Ads conversion setup

• Basic GA4 connection

• Tracking accuracy

Module 9: Performance Metrics

Subtopics:

• CTR, CPC, CPA

• Quality Score

• Conversion analysis

Module 10: Optimization Basics

Subtopics:

• Keyword optimization

• Ad copy testing

• Budget optimization

Module 11: Scaling Campaigns

Subtopics:

• Increasing budgets safely

• Expanding keywords

• New campaign launch

Module 12: Client Handling & Monetization

Subtopics:

• Freelancing with Google Ads

• Client reporting

• Pricing & retainers