Module 1: Local Business Marketing Basics

Subtopics:

• What are local businesses

• Why local businesses need marketing

• Service-based earning model

Module 2: Types of Local Businesses to Target

Subtopics:

• Shops & retailers

• Clinics, gyms & salons

• Restaurants & cafes

• Service providers

Module 3: Service Selection for Local Clients

Subtopics:

• Google Business Profile management

• Social media management

• Ads & lead generation

• Website & WhatsApp setup

Module 4: Finding & Approaching Local Clients

Subtopics:

• Offline visit strategy

• WhatsApp & call outreach

• Instagram & Google Maps leads

Module 5: Client Pitching & Closing

Subtopics:

• Simple pitch scripts

• Explaining value in easy language

• Closing local clients

Module 6: Google Business Profile (GBP) Mastery

Subtopics:

• GBP setup & optimization

• Reviews & ranking

• Local visibility

Module 7: Local Ads Basics

Subtopics:

• Google Ads for local leads

• Meta Ads for local reach

• Budget-friendly campaigns

Module 8: WhatsApp & Lead Handling

Subtopics:

• WhatsApp Business setup

• Lead follow-up system

• Appointment booking

Module 9: Pricing & Monthly Retainers

Subtopics:

• One-time setup fees

• Monthly service plans

• Retainer models

Module 10: Service Delivery & Reporting

Subtopics:

• Task execution

• Simple reports

• Client communication

Module 11: Automation for Local Services

Subtopics:

• Lead automation

• Review automation

• Follow-up systems

Module 12: Scaling Local Business Freelancing

Subtopics:

• Multiple clients handling

• Hiring & outsourcing

• Local marketing agency model