Module 1: Social Media Management Basics

Subtopics:

• What is social media management

• Role of a social media manager

• Platforms overview

Module 2: Platforms to Manage

Subtopics:

• Instagram

• Facebook

• LinkedIn

• Twitter (X)

• YouTube (basic)

Module 3: Client & Brand Understanding

Subtopics:

• Brand goals

• Target audience

• Content tone & style

Module 4: Content Planning & Strategy

Subtopics:

• Content types

• Monthly content calendar

• Posting frequency

Module 5: Content Creation Basics

Subtopics:

• Posts & reels

• Captions & hashtags

• Canva & AI tools

Module 6: Scheduling & Publishing

Subtopics:

• Scheduling tools

• Best posting times

• Multi-platform posting

Module 7: Engagement & Community Management

Subtopics:

• Replying to comments & DMs

• Community building

• Handling negative comments

Module 8: Growth Strategy

Subtopics:

• Organic growth methods

• Trend usage

• Collaboration basics

Module 9: Analytics & Reporting

Subtopics:

• Insights & metrics

• Performance tracking

• Client reports

Module 10: Paid Boosting Basics

Subtopics:

• Boosting posts

• Basic ads awareness

• Budget control

Module 11: Pricing & Client Management

Subtopics:

• Monthly packages

• Retainers

• Client communication

Module 12: Scaling as a Social Media Manager

Subtopics:

• Multiple client handling

• Team & outsourcing

• Agency model